The goal of most runners in a race is cross the finish line
first, however for some runners the objective is just to get across the finish
line, no matter where they come in, in the race. In life we need to look at our businesses the
same way…Instead of trying to be the first to market, maybe we should take our
time to perfect our service/ product and be the best that in the market.
When you watch a race, most times runners are not
side-by-side, they are at various stages... staggered along the course and
although they are all competing they are also running THEIR OWN race. As a runner you are aware of your competitors
and are definitely trying your hardest to beat them, but you can only do what
you can do. How do we run our race in
business staying aware of competitors and win?
- Prepare for your race – When running a race for the first time or even as a seasoned runner, you prepare months in advance, so that your body can endure the journey. In order to start our own business you need to have a clear and concise plan that gives you direction. This also enables others to help you attain your goal.
- Stay in your lane – If you are opening up a shoe store, but know nothing about finances or marketing then you need to bring someone in that will be able to handle that part of the race for you. If you know your strengths and weaknesses you can bring in a trainer to help with the areas you are having difficulty.
- Hurdles are a part of the race– If you fall during the race, because there was an unexpected hurdle… its not over get back up and continue. Starting a business is filled with lots of surprises to stop you from accomplishing your goal, but when you find a hurdle in your way you have to jump over it the best way you can and keep on running towards your goal.
- Race Delay– There are various reasons a race could be delayed, but it is important that you are ready the moment the officials are prepared to start the race. When starting a business there are also several things like finances, permits, inventory that can hinder you from beginning. Even the memory of those issues can put additional hurdles in your mind obstructing you from doing your best. Whatever the delay is in your race you have to shake it off and accomplish your goals. You have prepared for this moment for so long, so do not let anything stop you.
- Funding – Races can be expensive… entry fees, clothing and even transportation to the race, but if you have trained for it, part of your preparation is securing the proper financing. Finances may be the one reason that you do not open you business, but you cannot let that stop you Educate yourself on the various was to finance a business and be diligent about getting the money. If you continue to seek ways to secure funds the money will come.
- Medical unit– If you are running your race and you get hurt you may need to go to the side and get a little medical help before you continue on. In business if you are having difficulty it may be time for you to reach out to a mentor to get needed advice, so that you move your business forward. It may not be time for you to proceed with this business and you need to know and understand that as well.
These
tips will help you stay strong and win your race, but at the end of the day you
have to determine what winning is for you.
Is it beating everyone to market or across the finish line or is it
crossing the finish line in your own time at your own pace. Run your own race.
Be Blessed
A. Mayartis J
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