No Plan B...Checking Off Another Goal

You are sitting in class thinking, I love my mom and dad, and I appreciate everything they have done for me, but I do not want to work a 9-5 job like they are right now.  So what do you do? You know, they would not understand if you did not find a corporate job with benefits and a consistent salary, after all that is why you are in school, right?

If you're a student athlete your first goal is to go to the pros, but in the back of your head you know the percentage of athletes that make it into the pros and you are probably second guessing yourself… NO SECOND GUESSING  - GO for your first goal of being a professional athlete with everything you have.  You have been working towards this goal your entire life and nothing should stop you from attaining it, BUT being a professional athlete should not be your ONLY goal.

We all have been engineered to be a success.  Strategically designed with specific traits and abilities to make our dreams come true.  Why not work on your other goals as well?  How great would it be if you could live your dream of being a professional athlete all the while creating a business that could sustain you during the off season or when your career as a professional athlete is complete?  

If you are in High School or majoring in a specific subject in college - enjoy the entire experience, travel, get involved with various organizations, learn everything you possibly can learn to successfully get your degree, AND THEN… consider starting a business.  How impressive would it be if you could create a business while still in school?  It would look great on a resume for a corporate job OR may even change the course of your future.  It could help develop traits that you didn’t know you had or acquire friends/business partners you will have for a lifetime.  Starting a business is a lot of work, but it is so rewarding.

You are probably wondering, if I want to start a business where do I begin? 

Start by exploring the following questions:

• What are your goals in life?  
• What are you passionate about? 
• What skills/talents do you posses? 
• Do you have the mindset of an entrepreneur or would you rather be an employee?

And then check back to “Branding Your Niche” blog often, because we will be discussing ways to become an entrepreneur, how to develop your brand (as an athlete or a business) and other random conversations on branding, marketing, creating the perfect team, parallel Careers, Defining your purpose, Finding your Why and anything that will help you… Brand Your Niche.

God Bless,

A. Mayartis Johnson